It’s not what you know…
Posted by: Adam on: March 9, 2009
I may be wrong but I believe completing a thesis isn’t something that you have to tackle alone.
Whilst there’s no denying how difficult the road ahead may be, faculty and industry are there to assist. I was speaking with the corporate affairs manager with an Australian multi-national about continuing research that he assisted me with in 2008. Instantly he suggested I get in contact with the sustainability manager of the company and that this manager would be a great contact do discuss new areas of research given his wealth of experience.
I don’t know why, until now, I didn’t think to contact industry to get suggestions as to what to research – rather than simply contacting industry to take part in a predetermined area research. This will definitely be something I will do in this infant stage of defining my research area – and could assist me in the research essay due this semester.
What will advertisers think of next?
Posted by: Adam on: March 8, 2009
At Chadstone shopping centre today I noticed an innovative new form of advertising that I hadn’t seen before.
The client: Telstra
Cross promotion for their Bigpond sports content and their packages with mobile phone contracts.
The location: the moving handrails of an escalator
The once black handrails were replaced with a series of obviously long and narrow advertisements printed in colours on to a glossy handrail.
I was already impressed by Telstra last Christmas when they used the glass panels either sides of the very same escalators to place all-encompassing stickers with the same Bigpond mobile content on them – but this new addition has impressed me further for its innovative use of an otherwise waisted space.
This probably has nothing to do with my work for Labsome yet, especially as my background is in PR, but I thought it was worth documenting. I’ll remember to take a photo next time, but if you’re interested you can see this clever use of space at the escalators near Country Road at Chadstone.
Coldplay, Rod Laver and Labsome
Posted by: Adam on: March 6, 2009
They started with Life in Technicolour and then went straight into Violet Hill but the best parts of the night were the massive yellow balloons filled with yellow confetti during Yellow, the glowing butterflies during Lovers in Japan. I found their set list here so I can try and re-create the concert on iTunes at home, but it will only ever come second to seeing it live. The spin-tingling moment of the night had to be Viva la Vida when the whole crowd chanted “whoa-oh-oh-oh-oh-oh” while Chris Martin continued to sing the chorus – ok, maybe you had to be there.
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- The yellow balloons in Yellow
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- The glowing butterflies in Lovers in Japan
Following on from the mini-thesis I completed as part of the final year subject ‘PR in Society’, I want to continue looking at one small but growing facet of public relations known as corporate environmental responsibility (CER).
What’s CER?
In short, it is the desire to create positive environmental change in the corporate world.
When thinking about how to join the online culture of blogging I didn’t know where to start – but while driving home last night I somehow made a connection between the concert at Rod Laver Arena and my area of interest for my research during Labsome. It’s fantastic that companies are increasingly aware of their impact on the environment and are making smarter choices to leave a lighter footprint – but if this occurred everywhere then Coldplay’s light and sound spectacular would be reduced to an unplugged acoustic set in front of 12,000 people.
But who’s to play God and decide which venues/organisations/individuals should and should not be forced to make a difference.
Wow, that sounds like it got a bit ‘deep’ there for a minute. To finish on a lighter note, this video from YouTube should show you what it was like during Viva la Vida!
Hello world!
Posted by: Adam on: March 6, 2009
Welcome to WordPress.com. This is your first post. Edit or delete it and start blogging!
